Barbara A. Duffy, PDM
With almost 20 years of HVAC and plumbing marketing experience, Barbara brings a unique dynamic to the industry with her specific product knowledge and marketing know-how. Year after year, her award-winning products offer very satisfied clients such a high response rate that we are almost embarrassed to say what it is.
For over two decades, Barbara has been responsible for the growth and success experienced by hundreds of companies nationally and internationally, including Lennox Industries, Service Experts, Aire Serv, Air Advice, Southern Union Gas and Tony Roma’s – to mention just a few. Her work has been recognized nationally by some of the top leaders in the industry.
While Barb’s best education came from working as the Marketing Manager for Neal Harris Heating, Air Conditioning and Plumbing (one of the original Service Experts companies), she is one of just a few hundred in the world that hold the esteemed Professional Direct Marketer (PDM) designation. Combined with a deep commitment level (instilled in her by a solid upbringing by parents with great values and work ethic) along with many life experiences, Barb is a heavy hitter that every company needs working for them to obtain the best marketing results.
Erica graduated from the University of Missouri – Columbia’s School of Journalism with an emphasis in Magazine Design and an art minor. Since graduating in 2007, she has worked for several publications and freelance design projects in the Kansas City, Mo., area. Erica is proud to announce that she has never missed a deadline in over 10 years of design.
Erica is excited to bring to Duffy Marketing a strong attention to detail as well as a great editing background for her projects. Her wide range of experience lends itself well to Duffy’s “power with a plan.”
Michelle unintentionally began a career in the heating and plumbing service industries while working alongside her dad in his small business. Growing up, most dinner table conversations eventually centered around the day’s work or business in general.
Michelle has over 15 years of direct experience working for the family business that has grown from a sole proprietorship to a corporation. Because of her broad range of experience, which includes service dispatch, warehouse management, customer service, office management, commercial sales and marketing, Michelle has gained a great appreciation for service business owners and the responsibilities included with balancing a business and family.
Michelle was instilled with a strong work ethic and understands the many facets of the day-to-day operations and challenges encountered to get the job done, starting with the initial customer phone call to the marketing that sells the service. Her varied skill-set gives her an edge to help Duffy Marketing clients reach the highest levels of success through marketing their specific services.
Information Specialist Terry Jensen is a multi-faceted, efficient and reliable administrative professional with 25+ years of experience including 11 years at Western Auto Supply Company at their corporate office in Kansas City. She brings to the Duffy team a diversified skill set in accounting, administration, and IT and uses her expertise in database management to make sure your mailing lists are clean and accurate. She also works directly with Barb to provide our clients with database analysis, ROI and Annual Reviews so that we can determine how the marketing dollars are best suited for each account. Terry studied Marketing at Northwest Missouri State and was an Army BRAT who’s father proudly served more than 30 years in the military – she has lived all over the USA and spent 9 years overseas in Germany.
Celeste received her B.A. in Graphic Design from Mount Mary University in Milwaukee, WI, after her kindergarten teacher prophetically proclaimed that one day Celeste would be an artist. She began her professional design career 20 years ago as an in-house designer for a printer. Prior to coming on board with Duffy Marketing Services, Celeste held positions on the agency side, most recently as Creative Director, where she designed for corporations such as Johnson Controls, Briggs & Stratton, Time Warner and GE Healthcare. She has received many design awards, including honors from the Business Marketing Association; and as a college senior was listed in Who’s Who Among Graphic Designers. Celeste’s keen attention to detail and her superior creative skills enable her to design eye-catching graphics that propel Duffy Marketing Services clients to the top for consumer response.