AIDA: A Marketing Framework Proven to Convert Strangers Into Clients
The AIDA model was first introduced by advertising advocate St. Elmo Lewis in 1898 to walk a customer through the buying process from ignorance to purchase. He asserted that good advertising has three critical components: Attract, intrigue and convince.
Unpacking AIDA
AIDA is an acronym for Attention, Interest, Desire and Action. Most of today’s marketing happens online. As such, marketers have to use a foolproof strategy to capture attention and gain conversions. At Duffy Marketing Services, we combine digital and conventional advertising strategies to get you the best results.
Clients need to know you exist before they can buy from you. People get distracted quickly. That means you have a short time to grab their attention before you can pique their interest. Think of attention-grabbing as the hook at the beginning of a movie.
Once you’ve successfully gotten your prospect’s attention through a marketing strategy, you need to get them interested. At this point, you’re reeling them in to know more. It’s one step deeper into your sales funnel. If they’re interested, they’re a warm lead.
As soon as you’ve done that, build a desire for your offer. The offer could be a solution in the form of a product or service. If you manage to get your prospect to this stage, you’ve done an excellent job following the plan. Now you have a red-hot lead.
The final part of the model is moving the person to take action. This is where most people fail. Not telling the prospect what you want them to do at the right time will hurt your conversions. Working with an expert allows you to get the most out of your marketing efforts.
Work With Us on Your Next Marketing Strategy
Even today, expert marketers use AIDA in various ways. The principles work in email marketing, video, and much more. For most business owners, working alone can be difficult in getting the desired marketing results. Duffy Marketing Services offers a range of products including, direct mail and outdoor marketing. Feel free to reach out for more information. Call us today or find us on Facebook to see the latest!
