Some of the Most Ineffective Marketing Strategies
When you’re marketing your company, it’s crucial that you use the right techniques to stand out in the service industry and appeal to potential customers. As you try to get creative and use the right tools, it can be easy to make mistakes along the way. Here are a few ineffective marketing strategies to avoid so you can protect your reputation.
Cold calling is one of the most common forms of marketing but is considered to be outdated and is an easy way to get blocked. Telemarketing causes potential customers to feel interrupted with activities they’re doing and can cause them to be annoyed. Additionally, call screening is increasing in popularity as more people try to avoid spam calls during the day. It’s also worth noting that customers look for electrical, plumbing, or HVAC services when they have an emergency, so telemarketing isn’t the best marketing strategy for businesses in this industry.
Ads in Magazines
Advertising your goods or services in magazines isn’t as effective as you hope because fewer people read print magazines or newspapers. More people are spending their time online and reading their content on websites and online publications. This requires focusing more of your marketing efforts online to ensure you can have digital ads that will increase your exposure.
Although many local businesses used to take advantage of the Yellow Pages to advertise their services, this is a lot less common in today’s world. Most people no longer rely on the Yellow Pages to find the numbers of local HVAC or plumbing businesses. Advertising in the Yellow Pages can also be more expensive than taking advantage of online platforms. The free listing is usually all you’ll need unless you have a highly competitive market and a low market share within a specific area. Duffy Marketing Services can provide you with additional marketing options that will prove to be more effective.
As a service industry business, it’s important to know the worst marketing strategies to ensure you can avoid making mistakes and wasting your resources. Spending more of your marketing efforts online and more strategically through other platforms will prove to be more profitable as you increase your customer base. Contact us at Duffy Marketing for more information on how we can help your business.