3 Ways to Grow & Maintain Local Customer Loyalty
Gaining new customers is important for a business to grow, but if you want to really excel, you also need to keep your current customers coming back for more. Local businesses have an advantage when it comes to maintaining customer loyalty, but location alone isn’t enough. You have to build on that with key elements that make your company stand out among the rest. This blog post will offer a few strategies plumbing, HVAC or electrical businesses may use to increase your customer loyalty.
1. Offer Rewards for Returning Customers
One of the best ways to increase local customer loyalty in your current customer base, is to reward them with special discounts or perks that are only available to them. This could be anything from a free maintenance checkup, a discount on their next purchase, or even a surprise gift basket – whatever you feel would give them the greatest value.
2. Get Social
No matter how old or young your customer base is, social media marketing has become essential for keeping up with the latest trends and building a trustworthy brand among customers. If you’re not actively using social media platforms such as Facebook, Twitter, Pinterest, Instagram, etc., to connect to people, then now’s the time to start.
It may seem daunting at first, but you can easily create social media posts relevant to your business and customer base without taking too much time. Make sure to respond to any comments or questions left on your sites. At Duffy Marketing Services, we can help you increase your local customer loyalty through targeted posts.
3. Showcase Your Local Roots
Many people prefer to buy from businesses close to their homes, partly because they feel connected. If you can find ways to showcase your local roots and connect with customers on a personal level, then it will make them much more likely to stick around for the long haul.
This could be as simple as putting up information on your company’s history in the area on your site or writing blog posts about local events and happenings. Whatever you do, make sure that it’s genuine and comes from the heart.
Increasing local customer loyalty can be a challenge, but it’s definitely worth the effort. By following these tips, you’ll be on your way to building long-lasting relationships with the people who matter most. For more information, be sure to contact us at Duffy Marketing Services today or find us on Facebook to see the latest!