Especially in the HVAC, plumbing or electrical business it is important to have a long-term marketing strategy for up to 1, 2, 5 & 10 years. The age of a home and HVAC system, plumbing or electrical wiring is a critical component of your business and long-term growth strategy. As you are expanding your customer base, you must also have the internal marketing plan as well or your external growth plan will never come to fruition. Especially in today’s climate where there is an extreme shortage of technical workers to support your business.
Most HVAC, plumbing and electrical businesses typically focus on homes, so you need to make sure to pay attention to the new subdivisions as they are being built and include them in your long-term marketing strategy as it will directly impact when and where you grow your business in that area. While the new homes might not be your target now, they will eventually provide opportunities for new plumbing fixtures, lights and eventually HVAC system replacements which could possibly be multiple systems if you plan properly.
If you begin courting the bigger newer homes with a small long-term marketing strategy and sending communications to them earlier than you might normally target an area, you could achieve a natural increase in top targeted areas far ahead of your competitors. This gives you an advantage and results in less money spent to do business with them, achieving a higher ROI for your marketing strategy. But you have to do it appropriately or you may spend a lot of money now for work that you won’t get for a long time.Long-term marketing strategy can provide a more organized growth plan. As with any business, a plan needs to be executed. If you are looking for a proven track record in HVAC and plumbing marketing, consider working with the marketing experts at Duffy Marketing Services. Give us a call or send a message today.