How Online Ads Can Earn You Money
If you’re interested in earning money with online advertisements, you can take advantage of ad networks that are available. Online ads can allow you to earn money every time someone chooses to click on the ad for your HVAC, electric, or plumbing website. There are a few ways you can start to earn money when you have ads posted for your website or blog.
Affiliate Marketing
Affiliate marketing is a great way of earning extra money because it involves advertising someone else’s product or service. You use your marketing skills to introduce what they’re selling to people who are spending time on your website. You can negotiate the amount of commission that you earn every time a customer signs up for their product or services and the company earns more business.
Once you join an affiliate program, you’ll be sent a link that you can place on your website and various social media accounts. This will track all the clicks and purchases made by the customers.
Ad Networks
Ad networks are an easy and simple way to earn money on the internet. If you own an HVAC, plumbing, or electrical business, you can start by signing up for Google Local Service Ads before you move up to other types of ad networks that cost more. With Google Local Service Ads, you pay per lead rather than per click like other ad networks. This also allows you the opportunity to listen to the calls earned from the ads and dispute if it was a relevant lead or not. Ultimately this allows you to lower your advertising cost and ensure you’re only paying for valuable leads.
However, enrolling in Google Local Service Ads can be a time-consuming process since Google is bestowing you with a Google Guarantee badge to utilize their network. Before you can launch, Google must first run background checks of your entire staff as well as verify your business license and insurance. What’s more, after you’ve launched, the process of listening and disputing leads can be important but time-consuming. Though the onboarding and management process can feel tedious, the benefits once live are truly impactful.
Custom Google Ads
Of course, the most profitable form of online advertising is working with the search giant, Google, directly via Google Ads. When you have an electric, plumbing or HVAC website for your business, you can create custom ad campaigns to make it easy for customers to find your services when they’re ready to call today. Google Ads is an extremely hands-on tool that you can customize as much or as little as you like. It offers a variety of ad types including: Text, Image, and Video ads which you can automate or place on a set schedule. Google Ads is a fantastic tool to generate leads immediately for your business. However, the Google Ads system runs on a cost-per-click model which means you can spend a lot of money quickly. If you are not familiar with the platform or how to optimize it properly you could be leaving a lot of money on the table and minimizing your return on investment.
At Duffy Marketing Services, we can provide you with additional tools to use on your website to increase your traffic and market your company with online advertising. Our team is Google Certified and our company is a Google Partner, so we understand all the ins and outs of managing quality Google online advertising. Reach out to us to learn more about our online advertising services and how we can help with your marketing strategy.
