Creating Long-Term Business & Marketing Goals
When you manage or own a business, creating business and marketing goals is essential to ensure you know where you’re headed and how much you want to grow. This will give you an idea of what steps you need to take to stand out in the service industry and increase your customer base. There are a few business and marketing goals to consider if you want to head in the right direction.
Brand Recognition
Brand recognition is an attainable and realistic business goal, which is an ongoing process and can take several years to achieve. Brand recognition is crucial because most people will only purchase something that they recognize. To achieve this marketing goal, you’ll need to remain active on social media throughout the week and create a logo that is unique and stands out among other HVAC, plumbing, or electric companies.
Increase Your Following on Social Media
The most popular and reputable brands have a large following on social media, which establishes trust among prospective customers. If you want to achieve this goal, you’ll need to email your customers to make them aware of your accounts and even offer incentives if people start to follow you. You’ll also need to post regularly and host contests. Engaging with your customers will ensure they continue to follow you. Offering promos and discounts will also increase your sales and attract new followers.
Increase Your Rank on Google
One of the best ways to increase your customer base is by ranking on the first page of Google when searches are performed. One of your goals can be to land on the first page, which will require integrating SEO into your website and content. This achievement is similar to getting a gold star because only 10% of people continue to look for businesses after the first page. Your website needs to be optimized for search engines with the right keywords that are currently trending in the service industry.
With a few ideas on what type of goals you should create for your business, it’ll be easier to formulate a plan and implement a specific marketing strategy. This will help you to increase your profits over time and find effective ways of advertising to ensure you can continue to grow and succeed. If you need help coming up with a marketing plan, we can help. At Duffy Marketing Services, we provide businesses in the HVAC, electric, and plumbing fields with marketing services. Contact us today for more information on how we can help!
