Remember the days before smartphones, GPS, and Google Maps? If you were planning a road trip, you needed what? That’s right, a road map. Technology is great, but there’s one application where it can’t replace a road map. If you are a business owner, you need a business plan, which is a road map to success.
Plotting Your Business Journey
It doesn’t matter if your business is a gourmet coffee shop, a heating and cooling company, or a plumbing company, business planning is a must. The goal is to lead your business to success. So how do you get from here to there? By writing a business plan to explain why your business is necessary and how it will be different from its competitors. Duffy Marketing Services can help guide you. Let’s examine the basics that need to be a part of every business plan.
Executive summary
A good one should be compelling as it reveals the company’s mission statement and a short description of its products and services. This is also where you include a brief explanation of why you’re operating the company and details about the experience you will provide.
Company Description
This needs to include goals for your business and the target customers who you want to serve. This is your opportunity to explain why your company stands out from competitors and how it offers solutions for customers.
Market Analysis
This is an important part of the marketing services offered by Duffy Marketing. This will help show that you have a clear understanding of your chosen industry, and more importantly the market where you will do business. The market analysis will help you visualize your target customers.
- How much money they make
- Their buying habits
- Which services do they want & need?
Management & Organization
Your business plan will introduce your management team while detailing their skills and primary job responsibilities. Be sure to lay out the business structure.
- Sole proprietor
- Partnership
- Board of directors (they need to be identified)
Products & Services
You would have included an overview of this in the company description, but this is a detailed breakdown of what you will be providing and how your company will meet an existing demand.
Marketing Plan
You can have the greatest business plan in the world, but it won’t do much good if people don’t know who you are. This is where you describe how you intend to get your products and services in front of your target customers. Duffy Marketing has helped with marketing plans for clients across the country and we can do the same thing for you.
Ready to Help
Duffy Marketing can show you how business planning is the key to business success. It doesn’t matter if you are a startup or feel like it’s time to reinvigorate your existing business and marketing plans, the professional marketers at Duffy Marketing can help you build and then follow that road map to success as we Define, Develop & Dominate your market. To keep track of the latest trends in marketing be sure to like and follow us on Facebook and Twitter.
