What Is The Impact Of Social Media Marketing On Your Business?

If you want to have some fun, go on YouTube and search for “texting while walking” and you will find some amazingly hilarious videos. It’s just one example of our fascination with our smartphones and by extension with social media. It’s also why social media marketing is always a fundamental part of the digital marketing services offered by Duffy Marketing.

And why not?

When an estimated more than three billion people are browsing social media, there’s an almost infinite marketing opportunity for your brand. Here’s a closer look at some of the positive effects social media marketing can have on your business when done right with a company who knows the ins and outs of this very competitive product:

Drive website traffic

Effective social media marketing can draw a larger audience to your website. The posts can easily allow your brand to reach multiple users specific to your area to drive more local HVAC business. 

Increase brand awareness

Crafting social media campaigns as part of digital marketing offers immense opportunities for your brand to demonstrate creativity and engage your audience. This requires dedicated efforts over a long period of time to demonstrate customers can trust your brand. Be sure to include educational content and information to position your brand as being authoritative.

Brand loyalty

Every businessperson knows it’s more cost-effective to keep existing customers than it is to find new ones. You can build loyalty by building social media connections with prospects and customers. Building an audience on Facebook, Instagram, Twitter, and other social media platforms creates a loyal fan base.

Customer service

The face of customer service has changed. It’s now common to see customers asking questions and posting comments through social media instead of making phone calls. If your social media marketing is not prepared to respond (quickly) in kind, you are going to lose out.

The competition is keen

You cannot ignore competing brands on social media. They should drive you to improve your social media marketing game plan. You can easily check your competitors’ digital marketing accounts and campaigns and respond to them.

Effect on sales

Social media is another way to convert leads into sales because you are interacting directly with current and potential customers. This makes social media marketing critical for all brands when it comes to increasing sales.

Duffy Marketing is Here to Help

Let’s build your social media marketing campaign! Call to learn more about the digital marketing services offered by Duffy and the many clients across the country who are already benefiting from our work. We take the guesswork out of all things digital and provide a proven strategy to increase your company’s digital footprint. Be sure to like and follow us on Facebook and Twitter for more great marketing information.