When to Scale Up Your Marketing

When to Scale Up Your Marketing

Businesses in the service industry, such as HVAC service providers, often require marketing and advertising to increase clientele. HVAC and plumbing companies that haven’t reached an optimum level, need to increase their marketing efforts as they grow to keep revenue and net profit moving in a positive direction. 

In the following scenarios it may make sense to boost your marketing strategies:

When Your Business Has Acquired New Technologies or Initiated Advanced Training 

You should step up your marketing when you acquire new technologies or initiate advanced training that improves your HVAC or plumbing business allowing you to better serve your customer’s needs. This ensures that existing and potential clients get informed of the advances, and increases the likelihood that your overall customer base will increase.  

When You Have Expanded Your Geographical Reach

The success of your HVAC and plumbing business depends on the number of people in your community. If you want to grow your business, you need to reach as many people as possible, which is done by extending your geographical reach. It is worth scaling up your marketing strategies if you have new market opportunities and potential customers in that new market. This will ensure that all information about your HVAC and plumbing business and the services you provide reaches the new market efficiently and effectively. As exposure increases, the advertising will attract new clients to learn more about your company and what you offer. 

When You Have Not Updated Your Website and Marketing Materials in a Long Time

The more recent your marketing materials and website are, the better. Newer information is more likely to capture people’s attention. It makes your company appear current with up-to-date industry trends. If it’s been a while since you’ve updated your marketing materials or website, a refresh may be just what your company needs to boost the interest of potential customers. However, if your website has been stagnant for a while, freshening up the branding and content of the company’s website may not be enough to attract new customers. Overall traffic to your company’s website will have to be increased so they can see the new information, and contact your business.

To increase your website views, you’ll need to employ other marketing strategies such as social media marketing, blogging, and content marketing that inform people of your HVAC, plumbing, or electrical company and the services you offer. This will help bring more traffic to your company’s website. This way, more people are likely to contact your company and inquire about the services you offer.

When the Seasons Are Changing

Because HVAC businesses are seasonal compared to the plumbing industry, it’s important to increase marketing during the change of seasons. You can provide customers with information about what systems to maintain during each season. Another helpful tool is the Farmer’s Almanac, which can provide information about the expected weather and allow you to adjust your marketing accordingly.

At Duffy Marketing Services, we are always available for all your HVAC and plumbing marketing needs. We have many ideas on how to effectively increase your business and grow your clientele by scaling up your marketing strategies. Contact Duffy Marketing Services today for more information on how we can help you grow. Find us on Facebook to stay up to date on the latest from us, too!