CONTACT US TODAY!
ABOUT
Thanks for checking us out! Duffy Marketing Services, Inc. was started in 2001 by Barbara Duffy. From the early beginnings, Barb and her team of professionals have offered full service direct marketing support with a special emphasis in heating, cooling, indoor air quality, plumbing and electrical marketing and advertising for contractors.
About Duffy
ABOUT
Thanks for checking us out! Duffy Marketing Services, Inc. was started in 2001 by Barbara Duffy. From the early beginnings, Barb and her team of professionals have offered full service direct marketing support with a special emphasis in heating, cooling, indoor air quality, plumbing and electrical marketing and advertising for contractors.
About Duffy
MARKETING PRODUCTS
Creative
CREATIVE
Brand is one of the most important aspects of what makes your company sustainable over time. Our team of professional designers can take your current brand and maintain the look so there is not any hiccup in an established brand, or take it to the next level. We have years of proven results elevating a marketshare quickly with our successful approach.
Direct Mail
Exclusive Campaigns
Catch Me In Pink
Homeowner’s Guide
Enhance your sales approach with this great product used successfully by companies for years which sets your company apart from your competitors displaying standards they can understand and gauge. Available now as a downloadable file as well as link to from an email sent in your appointment confirmation. Book you have used in the past into a shareable and printable file you can begin to use immediately to enhance your sales approach.
Nesting
Increase your market share by “nesting” with our exclusive turn-key program.
Speak-To-Flier
Work with our team to create custom “Speak-To’s” so that your
team has a tool that educates and prompts your clients about the
products you want to promote. Digital versions are available as well.
CONTACT US TODAY!
Online
Online
Online advertising is one of the fastest growing areas to market your company especially as the range of users expand more into our older generations. There is a lot of competition, so having a professional team setup and manage your campaigns that will compliment your entire strategy and be exclusive in your market will make this product a success. If your current digital provider does not have an exclusive agreement with you to only market your company, chances are pretty good that you are paying way more than you should be. Our services include:
- Blog
- Digital Advertising - SEM, Video
- Directory Management
- Reputation Management
- Social - creation and management
- Website
- Create
- Optimize
- SEO
Outdoor
Outdoor
Top of the mind awareness (TOMA) is achieved by strategically placing outdoor advertisements with very targeted messages in locations where your clients are at. This message working together with the other marketing products targeted to that same area will provide a lift to your overall response.
Promo Products
Promotional Products
Continued to support your Top of the mind awareness (TOMA) with quality products bearing your name. Oh the power of the pen! We offer a wide variety of offerings and give available discounts to our premier package clients. Leaving a useful, branded product in your customers’ or potential customers’ hands can mean all the difference the next time they’re trying to remember who to call!
Check out the items available for you and let us know how we can help you!
Video
Creative
CREATIVE
Brand is one of the most important aspects of what makes your company sustainable over time. Our team of professional designers can take your current brand and maintain the look so there is not any hiccup in an established brand, or take it to the next level. We have years of proven results elevating a marketshare quickly with our successful approach.
Online
Online
Online advertising is one of the fastest growing areas to market your company especially as the range of users expand more into our older generations. There is a lot of competition, so having a professional team setup and manage your campaigns that will compliment your entire strategy and be exclusive in your market will make this product a success. If your current digital provider does not have an exclusive agreement with you to only market your company, chances are pretty good that you are paying way more than you should be. Our services include:
- Blog
- Digital Advertising - SEM, Video
- Directory Management
- Reputation Management
- Social - creation and management
- Website
- Create
- Optimize
- SEO
Direct Mail
Exclusive Campaigns
Catch Me In Pink
Homeowner’s Guide
Enhance your sales approach with this great product used successfully by companies for years which sets your company apart from your competitors displaying standards they can understand and gauge. Available now as a downloadable file as well as link to from an email sent in your appointment confirmation. Book you have used in the past into a shareable and printable file you can begin to use immediately to enhance your sales approach.
Nesting
Increase your market share by “nesting” with our exclusive turn-key program.
This video is private https://vimeo.com/59815952 - can't view it
Promo Products
Promotional Products
Continued to support your Top of the mind awareness (TOMA) with quality products bearing your name. Oh the power of the pen! We offer a wide variety of offerings and give available discounts to our premier package clients. Leaving a useful, branded product in your customers’ or potential customers’ hands can mean all the difference the next time they’re trying to remember who to call!
Check out the items available for you and let us know how we can help you!
Outdoor
Video
Video
Creative
CREATIVE
Brand is one of the most important aspects of what makes your company sustainable over time. Our team of professional designers can take your current brand and maintain the look so there is not any hiccup in an established brand, or take it to the next level. We have years of proven results elevating a marketshare quickly with our successful approach.
Online
Online
Online advertising is one of the fastest growing areas to market your company especially as the range of users expand more into our older generations. There is a lot of competition, so having a professional team setup and manage your campaigns that will compliment your entire strategy and be exclusive in your market will make this product a success. If your current digital provider does not have an exclusive agreement with you to only market your company, chances are pretty good that you are paying way more than you should be. Our services include:
- Blog
- Digital Advertising - SEM, Video
- Directory Management
- Reputation Management
- Social - creation and management
- Website
- Create
- Optimize
- SEO
Promo Products
Promotional Products
Continued to support your Top of the mind awareness (TOMA) with quality products bearing your name. Oh the power of the pen! We offer a wide variety of offerings and give available discounts to our premier package clients. Leaving a useful, branded product in your customers’ or potential customers’ hands can mean all the difference the next time they’re trying to remember who to call!
Check out the items available for you and let us know how we can help you!
Video
Direct Mail
Exclusive Campaigns
Catch Me In Pink
Homeowner’s Guide
Enhance your sales approach with this great product used successfully by companies for years which sets your company apart from your competitors displaying standards they can understand and gauge. Available now as a downloadable file as well as link to from an email sent in your appointment confirmation. Book you have used in the past into a shareable and printable file you can begin to use immediately to enhance your sales approach.
Nesting
Increase your market share by “nesting” with our exclusive turn-key program.
This video is private https://vimeo.com/59815952 - can't view it
Outdoor
STRATEGY & PLANNING
Database Analysis
Marketing Plan
Reporting & Analysis
Training
Database Analysis
Knowing who is your top customer, where the most valuable clients are located and mediums they use to get informed of their purchases from the start will make your efforts successful and much more effective. We begin with:
- Segmentation of your base
- Identify target neighborhoods and demographics for quickest growth
- Market share evaluation
Marketing Plan
Duffy Marketing’s motto is “The power of a plan.” We strive to make sure all of our clients are planning ahead to achieve their marketing objectives, instead of pushing ineffective last-minute efforts out the door. Our services include:
- Creation
- Management
- Execution
- Evaluation
Reporting & Analysis
Knowing the results of your investment is very important, which is why every campaign processed through Duffy Marketing includes a ROI (Return On Investment) analysis to ensure your marketing is on the right track and is used for benchmarking future planning. We utilize many tools to give you the most accurate results:
- Tracked lines
- UTM codes
- Proprietary reporting system
Training
Focus: Your team of professionals will come together as one cohesive network when they understand the “Why” in your company efforts. Our team of professional trainers will help you carry your brand message that will resonate to your clients:
- All company
- – Lifetime Values
- – Core Value Sets
- Customer Service
- Technicians
- Sales
- All company
TESTIMONIALS
“I had the pleasure to work with Barb Duffy and Duffy Marketing for 10 years. The success at General Air Conditioning is a large part due to the leadership and support that we have received from Barb. Her insight on the HVAC industry as well as knowledge of direct mail marketing has been invaluable. We have created a working relationship that has allowed us to brand the General and take our company to a new level as the most successful service and replacement air conditioning company in the Coachella Valley. Marketing Works!!”
Frank Harrison General Air Conditioning, Palm Springs, CA
“You and your staff have really shed some light on how to look at our marketing dollars. Years ago, I didn’t understand marketing. I would place expensive ads in newspapers, radio, television, and yellow pages with no plan and no understanding of the results and how they would affect my business. After working with Duffy Marketing, I now understand and maximize my advertising dollars to work for me. To get the results we need at the best customer acquisition cost. Through direct marketing, we coordinate all the various media to keep a consistent flow of business as we grow. We now target the additional sales we want to generate, we target when we want to generate the sales, and we target based on what our staff is capable of handling. I am spending more in marketing than I ever have before, and we aren’t complaining that we are slow. We have been able to change a ‘weather driven industry’ into a ‘marketing driven industry’.”
David Samuel Aire Serv of Southwest MO & Northeast AK, Cassville, MO / 2008 Aire Serv Franchise of the Year
TESTIMONIALS
“I had the pleasure to work with Barb Duffy and Duffy Marketing for 10 years. The success at General Air Conditioning is a large part due to the leadership and support that we have received from Barb. Her insight on the HVAC industry as well as knowledge of direct mail marketing has been invaluable. We have created a working relationship that has allowed us to brand the General and take our company to a new level as the most successful service and replacement air conditioning company in the Coachella Valley. Marketing Works!!”
Frank Harrison General Air Conditioning, Palm Springs, CA
“You and your staff have really shed some light on how to look at our marketing dollars. Years ago, I didn’t understand marketing. I would place expensive ads in newspapers, radio, television, and yellow pages with no plan and no understanding of the results and how they would affect my business. After working with Duffy Marketing, I now understand and maximize my advertising dollars to work for me. To get the results we need at the best customer acquisition cost. Through direct marketing, we coordinate all the various media to keep a consistent flow of business as we grow. We now target the additional sales we want to generate, we target when we want to generate the sales, and we target based on what our staff is capable of handling. I am spending more in marketing than I ever have before, and we aren’t complaining that we are slow. We have been able to change a ‘weather driven industry’ into a ‘marketing driven industry’.”
David Samuel Aire Serv of Southwest MO & Northeast AK, Cassville, MO / 2008 Aire Serv Franchise of the Year
“We started using Duffy Marketing in 2005. Barb has helped us put together an annual marketing plan and budget. She has also been the point person on the creative work for all our direct mail. Her insight on the HVAC industry as well as knowledge of direct mail marketing has been invaluable. Our business doubled in size from 2005 to 2008. I believe a large part of that has been the outstanding work by Barb and her crew.”
Michael Porter Greenwood Heating, Seattle, WA
BLOG
Our Bright Ideas Duffy Marketing Blog is designed to share information about our programs and offerings, industry trends and other topics of interest with our clients. It’s a forum for discussion, questions, ideas and resources for business owners where they can connect with us and make the most of their relationship with Duffy Marketing. Contact us today or fill in the form below to request access!
Request Access Here
BLOG
Our Bright Ideas Duffy Marketing Blog is designed to share information about our programs and offerings, industry trends and other topics of interest with our clients. It’s a forum for discussion, questions, ideas and resources for business owners where they can connect with us and make the most of their relationship with Duffy Marketing. Contact us today or fill in the form below to request access!
Request Access Here
CONTACT
Main Office: 816-734-0014
Email for General Information:
National Headquarters: Kansas City, MO – soon to be Phoenix, AZ September 2020
Satellite Offices: Hagerstown, MD; Independence, MO; Parkville, MO; Phoenix, AZ; Redlands, CA; San Diego, CA; Springfield, MO; Sunnyside, GA; Terre Haute, IN
CONTACT
Main Office: 816-734-0014
Email for General Information:
info@duffymarketing.com
National Headquarters: Kansas City, MO – soon to be Phoenix, AZ September 2020
Satellite Offices: Hagerstown, MD; Independence, MO; Parkville, MO; Phoenix, AZ; Redlands, CA; San Diego, CA; Springfield, MO; Sunnyside, GA; Terre Haute, IN