It’s time to get your pink on with Duffy Marketing’s “Catch Me In Pink™” campaign to raise money for breast cancer research. All month, right up through Halloween on October 31st, you can join us to have fun and support the Vera Bradley Foundation for Breast Cancer.
For us it’s personal
Catch Me In Pink™ is the brainchild of Duffy Marketing owner Barbara Duffy who is a breast cancer survivor. Barb designed the campaign as her way of paying tribute to the many dedicated people who helped her beat this awful disease. Many of Duffy Marketing’s clients across the country have now joined in the effort. Since its inception in 2016, Catch Me In Pink™ has generated more than $28,000 in breast cancer research and support donations.
Groundbreaking research
A lot of research went into finding the right recipient for the Catch Me In Pink™ donations. We wanted to make sure all of the money was being used for research and not wasted by board members high salaries. The co-founders of Vera Bradley began raising funds after the loss of a dear friend to breast cancer in 1993. To date $34.6 million has been donated to the Vera Bradley Foundation Center for Breast Cancer Research at Indiana University School of Medicine in Indianapolis, Indiana. The majority of what is raised goes right into their groundbreaking research. Lynda Houk, the executive director of the foundation is thankful for the Catch Me In Pink campaign™, “It is with the support of partners such as Duffy Marketing that we are making a difference in many lives affected by breast cancer.”
How it works
Throughout the month, all of the Duffy Marketing team will wear official Catch Me In Pink™ clothing. When you see us in the Catch Me In Pink™ apparel get a photo of just the two of you together (called an #usie). When the photo is posted to our landing page, Duffy Marketing will donate $1 to the Vera Bradley Foundation for Breast Cancer. Duffy Marketing also donates the National Grand Prize trip every year. Our previous winners have gone to St Croix, Grand Cayman, Dominican Republic and Aruba!
When the entry photo is posted, it also becomes an official entry to win prizes. There are weekly local prizes and a national grand prize of a tropical vacation for two. The weekly local prizes include:
- Vera Bradley bags
- $50 VisaⓇ gift cards
Not able to do a picture this year? Consider a donation
COVID-19 has changed how we travel and live each day not allowing us to be in person as much as before. So, we’ve also added a donation page for you to do a cash donation the Vera Bradley Foundation for Breast Cancer. Simply donate whatever amount you want, and it will also serve as an entry into our great prizes. Take a picture and it will give you two entries.
Duffy Marketing can help you
This high profile, community-based campaign is just one example of how Duffy Marketing can help businesses like yours thrive and prosper not only financially, but also with your standing in the community. Call now to learn more about a professional marketing strategy custom designed to help your company dominate the market.
