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Get expert tips on direct mail, digital marketing, email marketing, social media and more. Our blog is a combination of resources that our clients have found useful in improving their marketing across all platforms.


Fraud in Pay-Per-Click World

Last week we told you about online fraud that occurs through Google Ads and Dynamic Word Insertion. Another fraudulent activity that can have a detrimental effect on your company’s bottom

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paid search

The Power of Paid Search

The role paid search plays in an online marketing campaign should not be underestimated. Just this week, two business owners expressed their skepticism about Google Adwords, because they felt the

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The Year Ahead in SEO

2013 was a major year for change in SEO, as Google rolled out updates to their Penguin and Panda algorithms, released the Hummingbird update and shifted away from providing keyword

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