What Is The Relationship Between SEO And SEM?

search engine marketing

In this rapidly changing world of digital marketing, the acronyms can get a little confusing. Case in point: SEO vs SEM. Translated it means Search Engine Optimization vs Search Engine Marketing.  So, What’s the Difference? One way to answer the question is to use the old cliche: They are two sides of the same coin. […]

Social Media and Direct Mail: A Powerful Combination

social media

Today’s consumers interact with a variety of media every day. So, it only makes sense to reach out to them across multiple channels. Duffy Marketing knows direct mail and social media can work together in a lot of ways. For example, you can: Use social media to tease and/or promote an upcoming direct mail offer. […]

Is Digital Marketing Better Than Field Marketing?

digital marketing

The pandemic has changed the world around us, and that includes marketing strategies and services for businesses. Clearly, COVID19 has severely limited opportunities for field marketing, which is commonly defined as direct point-of-contact communication. Duffy Marketing has seen our clients having to end traditional marketing events they have taken part in for decades: Community celebrations […]

What is Social Media Marketing?

social media marketing

The argument can be made that nothing in history has changed American (and global) culture more quickly than social media. Close to 3,000,000,000 (3 billion) people use social media. This is why Duffy Marketing is a big believer in social media marketing for our clients. Learning the value of social media Right up front let’s […]

What Is Digital Marketing? A Beginners Guide

digital marketing

Let’s take a little trip down memory lane. Remember (not very long ago) when the daily newspaper, especially on Sunday, had page after page of classified advertising? Now you might find a couple of pages, and most of those classified ads are notices published only for legal reasons. This is just one small example of […]

Tracking with Trends

trends

In the world of online marketing, it is constantly said that content is the way forward.  But what finesse is needed to take something dull and make it sound attractive? As online marketers, we are often asked the question, “How can you make my business sound appealing?” When writing content, you should have an excitement […]

Google The Missing Link?

SEO

There have been a ton of press, blogs and articles written over the past year discussing the demise of Google and SEO as we know it.  Link building almost became a ‘taboo’ topic and selecting ‘keywords’ is quickly being tarnished as forbidden fruit. But is Olympus falling?  To understand if this is a realistic outcome, […]

The Latest In Panda A 4.0 Refresh

Panda

Recently we’ve been made aware that some of you are receiving emails stating that their websites are not Panda 4.0 compliant. While these are SPAM emails, know that we always review to address any concern. This recent change has received a lot of media coverage and has created a lot of conversation.  We invited our […]

Fraud in Pay-Per-Click World

PPC

Last week we told you about online fraud that occurs through Google Ads and Dynamic Word Insertion. Another fraudulent activity that can have a detrimental effect on your company’s bottom line is click fraud in the pay-per-click (PPC) world. We’ve asked our partner Michael Harbron with SEOHaus to speak on this for you: It’s been […]

Happy Memorial Day! Light Reading On Online Fraud To Watch For

online

This weekend normally marks the beginning of summer and can be very busy for some. Others will find themselves with some time on their hands, so here’s some interesting reading for you on a topic everyone needs to be aware of that’s happening across the country. While we have a talented team of very experienced […]