The Importance of Branding in HVAC Marketing

HVAC Marketing

Benefits of Branding in HVAC Marketing Branding is a vital part of any HVAC marketing strategy. It allows you to tailor the story and identity of your business. Branding will answer questions such as who you are, what you offer, and what you stand for. This eliminates assumptions about your company that may not add […]

The Power of Maintenance Agreements & Cross-Selling

Maintenance Agreement

Maintenance. We know the importance of regular scheduled maintenance on home comfort systems. Customers may not realize the necessity nor understand the timing. It’s helpful to explain that bi-annual tune-ups need not be done pre-season, but they should be completed once per year; and, having finely tuned equipment can make a significant impact on utility […]

Don’t Be Thrown to the Sidelines: Plan Now for the Rush!


The Duffy Marketing family of clients spreads far and wide across our beautiful United States. Because we are in different areas, peak times vary a bit among our many HVAC and plumbing companies. Regardless of exactly when that happens for you, now is the time to formulate a plan to handle the rush of calls […]

Proofreading: Getting the Most from Your Marketing


Getting the greatest return on your marketing dollars takes a commitment from your marketing firm and from you. The adage, “garbage in, garbage out” applies to marketing, too. It’s vital that you proofread all advertising pieces to ensure the message being broadcast on behalf of your company is accurate and articulates the desired message. When […]

Outbound Gets the Prize!


We all know that famous quote: “the early bird gets the worm.” The same premise holds true with HVAC and plumbing companies, too! The distinction is that the companies who work hard, and are diligent to make outbound calls, will get the ultimate prize of work, work and more work. If your company doesn’t put […]

Sell, Secure & Schedule: The 3 S’s of Tune-Ups


As leaders in the HVAC industry, you already know the value of regularly scheduled system tune-ups. Although, filling your schedule boards with emergency calls to fix broken equipment might enhance your cash flow in the short term, to sustain not only your technicians’ daily schedules but also your bottom line, you need to build a […]