We’ve all heard the old saying, “You only get one chance to make a good first impression.” Duffy Marketing has learned that in the business world, making a good first impression often comes down to training of all sorts. Technical training for HVAC technicians and all other skilled trades employees....

“In this corner we have the old favorite, the long-time heavyweight champion of marketing…Direct Mail.” “And in this corner, we have the upstart challenger, numbering billions and billions of sent messages every day…Email marketing.” I hope you don’t mind this little bit of humor, but it’s a good way for...

It’s pretty much a given that every business needs to have a social media marketing presence. If you don’t, you are missing out on a huge resource. Unfortunately, what Duffy Marketing often finds is a social media marketing campaign that has little focus and often receives little attention in the...

Our belief at Duffy Marketing is that no business is too small to enjoy the benefits of market research as part of business planning. Research reveals information about branding, product differentiation, pricing levels, and much more. It’s why research is just a big part of the marketing services offered by...

Who doesn’t like receiving a gift? It’s why Duffy Marketing is a believer in corporate gifting as part of the marketing plan for your business. These promotional gifts will promote your brand for many weeks, and in some cases many years after they are received.  The Numbers Tell a Story...

In this rapidly changing world of digital marketing, the acronyms can get a little confusing. Case in point: SEO vs SEM. Translated it means Search Engine Optimization vs Search Engine Marketing.  So, What’s the Difference? One way to answer the question is to use the old cliche: They are two...

How does your business treat ongoing training for employees? Is it something employees smile and wink about because they know it’s really just lip service on the part of their bosses? Or is it viewed as an investment in the future of the organization and the people who work there?...

Today’s consumers interact with a variety of media every day. So, it only makes sense to reach out to them across multiple channels. Duffy Marketing knows direct mail and social media can work together in a lot of ways. For example, you can: Use social media to tease and/or promote...

Duffy Marketing always tells our clients that billboards are an important piece in the marketing services jigsaw puzzle. Just HOW important depends on some factors we’re going to talk about here. Start With the Numbers It’s not very often you are going to get a captive audience for your advertising...