Today’s consumers interact with a variety of media every day. So, it only makes sense to reach out to them across multiple channels. Duffy Marketing knows direct mail and social media can work together in a lot of ways. For example, you can:
- Use social media to tease and/or promote an upcoming direct mail offer.
- Prominent placement of social media icons on direct mail pieces to encourage sharing.
- Make sure to post direct mail campaigns directly to social media pages.
- Utilize the Duffy Mail Integration DMI product which takes your direct mail list and identifies the social accounts and display your ads directly to them and their friends.
Let’s look at some specific ways to make your marketing services even more effective.
Combine Data Bases
Are you aware social sites like Facebook allow you to upload an existing physical mail list to find ideal matches? Matching information from a mailing list to social media, users can create more relevant ads custom designed for those prospects. Ask Duffy Marketing about Facebook’s Direct Response Advertising platform. You can discover how this works and how to choose the right type of ads to meet your goals.
It’s a Two-Way Street
The data sharing can go both ways. If your direct mail information can enhance your social media outreach, social data can also be used to improve a direct mail database. Whenever someone clicks on your social ads, he or she is expressing interest in your product. Your social ads can be set up to click through to a dedicated landing page including a field for entering a mailing address. Once you have their physical address, you can send direct mail with the same look and feel as your social media ads. Utilizing the DMI product takes care of this automatically with your direct mail campaign.
If you don’t want to go that far, you can still use the social media analytics you capture to improve your marketing services. Sites like Facebook let you drill down into basic demographics—education level, hobbies, buying habits and more—allowing you to create messaging and offers that are more relevant.
Marketing Services for You
Some of these concepts can get pretty complicated to manage, but you can depend on Duffy Marketing to help you create a campaign that coordinates your efforts in social media and direct mail marketing. Be sure to like and follow us on Facebook and Twitter to learn more about our track record of successful marketing for companies around the country.