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Why Is Internal Training Important In The Workplace?


How does your business treat ongoing training for employees? Is it something employees smile and wink about because they know it’s really just lip service on the part of their bosses? Or is it viewed as an investment in the future of the organization and the people who work there? Duffy Marketing has a long history of providing training for the entire company including CSR, technicians, sales teams for our clients as part of the marketing services we provide.

If the most important asset of your company, your people, are going in different directions with different messages, you can never achieve the greatest success possible. 

Let’s Count the Ways

When internal training is done correctly, there are many benefits for the company and for the employees:

  • Have a purpose for what you do every day
  • Stay up to date with consumer and industry changes
  • Build relationships with other employees
  • More productive employees
  • Establish organizational direction and expectations

Now for a closer look at how all these things can be accomplished.

Increase Retention

Every business owner knows hiring new employees isn’t like buying a Slurpee at the 7-Eleven. HR managers say it can often cost several thousand dollars when you add up separation costs, temporary overtime, recruiting costs, and onboarding. Training helps retain employees by allowing them to meet and ultimately exceed job expectations. When companies demonstrate that employee development is a priority, employees are more likely to commit long-term.

Everyone Benefits

The benefits go way beyond teaching new skills. CSR training is vital to produce high performing teams. This critical role is your “front door”. Increasing even a small percentage of success here can add thousands of dollars more to the bottom line without spending additional marketing funds. This is a WIN WIN!  

Important topics include:

  • Communication
  • Conflict resolution
  • Problem solving

Internal training helps employees bond and get to know one another. When they have a workplace buddy, suddenly those daily challenges aren’t so daunting. And when you give them the tools they need to have success in this sometimes difficult position, it can make all the difference in the world for your employee retention levels. Happy and successful people will resonate throughout your company increasing the culture internally.   

Efficiency & Productivity

Training is the ideal opportunity to learn new skills and stay current on the latest trends in the industry. Smart employers schedule training on a regular basis to refresh skills and practice new ones. When training is a regular part of the work process AND addresses needed skills and perceived weaknesses, productivity can be significantly increased.

Intellectual Stimulation

No, we’re not trying to compare ongoing training to a college classroom, but it can provide a fertile atmosphere to create a think tank for employees. When employers use training to solicit ideas and concerns from workers, it can provide new solutions for ongoing problems.

Waiting For Your Call

Let’s talk about the CSR training Duffy Marketing can provide for your business. Call now to learn more about keeping your employees happy, productive, and sharing in the process of making your business successful. Be sure to like and follow us on Facebook and Twitter to learn more about the marketing services we offer.