Who doesn’t like receiving a gift? It’s why Duffy Marketing is a believer in corporate gifting as part of the marketing plan for your business. These promotional gifts will promote your brand for many weeks, and in some cases many years after they are received.
The Numbers Tell a Story
Recent market research shows numbers that back up the value of promotional gifts:
- 80% of consumers have one or more promotional products in the home.
- In a majority of cases (60%) the product is kept for up to two years.
- A large majority (85%) of people do business with the company responsible for the corporate gifting.
- Nearly nine out of 10 consumers remember the advertiser’s name even two years after receiving a promotional gift.
Choose Your Promotional Products Carefully
Duffy Marketing understands businesses need to do a cost/benefit analysis for any promotional campaign, but don’t cut corners by giving out an inferior product. Saving a few pennies can backfire if your clients end up thinking you’re cheap. Any product you give away should do the job it’s intended for.
Depend on Duffy
As part of its marketing services, Duffy Marketing can provide a wide range of promotional gifts with prices to fit every budget. Feel free to browse our inventory to see the dozens of available choices. Any of these products can be customized with your name, logo, or mascot photo to clearly identify your brand. In fact, a good way to think about corporate gifting is as a different and better form of business card. The difference is you don’t have to deliver a promotional product in person. The giveaways should have your contact information just as business cards do, but if you’ve chosen the right product the consumers will use it daily. Most business cards end up stuffed in a drawer and never looked at again.
Let’s Make a Plan Today
Are you ready to learn about the ins and outs of promotional gifts and why they should be a part of your marketing strategy? Corporate gifting is just one small part of the marketing services offered by Duffy Marketing. Be sure to like and follow us on Facebook and Twitter to learn more.
