Aida: The Oldest Marketing Strategy Around

aida: the oldest marketing strategy

AIDA: A Marketing Framework Proven to Convert Strangers Into Clients The AIDA model was first introduced by advertising advocate St. Elmo Lewis in 1898 to walk a customer through the buying process from ignorance to purchase. He asserted that good advertising has three critical components: Attract, intrigue and convince. Unpacking AIDA AIDA is an acronym […]

How to Increase Local Customer Loyalty

increase customer loyalty with Duffy Marketing Services

3 Ways to Grow & Maintain Local Customer Loyalty Gaining new customers is important for a business to grow, but if you want to really excel, you also need to keep your current customers coming back for more. Local businesses have an advantage when it comes to maintaining customer loyalty, but location alone isn’t enough. […]

Long-Term Business & Marketing Goals

marketing goals

Creating Long-Term Business & Marketing Goals When you manage or own a business, creating business and marketing goals is essential to ensure you know where you’re headed and how much you want to grow. This will give you an idea of what steps you need to take to stand out in the service industry and […]

What is Employee Training & Development?

Training and Development

Understanding Employee Training and Development Employee training and development focuses on activities that aid in employees acquiring new knowledge and skills, or expanding upon what they already know. Ultimately, incorporating training and development doesn’t just help employees grow in their field; it helps improve business processes and performance. It’s important to note that there are […]

How to make money through online ads?

online ads

How Online Ads Can Earn You Money If you’re interested in earning money with online advertisements, you can take advantage of ad networks that are available. Online ads can allow you to earn money every time someone chooses to click on the ad for your HVAC, electric, or plumbing website. There are a few ways […]

What Are Some Bad Marketing Strategies?

marketing strategies

Some of the Most Ineffective Marketing Strategies When you’re marketing your company, it’s crucial that you use the right techniques to stand out in the service industry and appeal to potential customers. As you try to get creative and use the right tools, it can be easy to make mistakes along the way. Here are […]